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News ImageJOE MONDRY

Manager of creative services and marketing, Cherry Lane Music Publishing

Joe Mondry was hired by Cherry Lane in 2006 straight from his college internship. "I noticed right away his uncanny ability to match songs to projects, which is why music supervisors love him," senior VP of creative and marketing Richard Stumpf says. Combining administrative and creative roles, Mondry, 23, has placed Elvis Presley's "Can't Help Falling in Love" in the upcoming feature "The Other End of the Line" and new singer/songwriter Daniel Cage's "Smile" in the "South of Nowhere" TV series. "We're all for getting promotional value, even if it's not a six-figure synch check," Mondry says. "So we're very much interested in music-heavy newer shows that might not pay [as] well but are known to break artists and writers."